Marketing, the world cannot live without it, right? Absolutely right. With that in mind, there are some questions to be answered, for example, what is content marketing? Does it only mean texts, or more? There are plenty of definitions of the subject, some of which go into it a bit deeper than a definition should, while others fail to encompass everything about content marketing.
A simple definition would be: “Content marketing is a tool which is used to attract and retain customers through the usage of content, relevant to that of the subject whose behavior you want to change or adjust so that they would purchase your service or product.” Now, content can be a lot of things, so here are some examples of what content marketing looks like and in what shapes and sizes you can find it.
This is the simplest of the ways you can do content marketing. Everyone has a blog site, including various technology giants like Samsung or Apple. Everyone has a blog, from musicians to gambling sites. Yes, online gambling, or iGaming, as it is sometimes called, also has a marketing team dedicated to content, in this case, articles. Whether they are informative or promotional, they are still somewhat relevant to gambling. This is almost omnipresent and an essential part of content marketing and marketing overall.
Ah, good old YouTube, or whichever other platform for video sharing your prefer. Everyone does advertisements, or otherwise engaging content, in the form of a video. A great example of relevant content would be that from Andertons, a music store from Guildford, England. Doing reviews and joking around, while obviously using a product or two, almost often mentioning its price, is a great way to keep customers or viewers interested, while at the same time enjoying the work. Videos are a good way to do content marketing, but are also a bit more difficult to produce compared to articles.
Emails and eBooks
Emails are a good part of content marketing, as they often contain content, and not just text. Ebooks make sense in a world where people are likely to read it. It is extremely situational, unlike emails, which are used by every organization, from tech press to even personal blogs, not to mention corporations.
It’s a Long-Term Investment
Content marketing does not have immediate results. It ramps up over time and depending on how quickly you get a following and the quality of your content, you could wait a while. It should be noted that it does have results, but the best ones come only after some time passes, due to the nature of content marketing.
Whether blog articles, videos or emails, content marketing is all about delivering relevant information to your potential customers, in order to entice them to purchase your product or service. Content marketing takes time to become fully effective and should only be a part of a marketing strategy, not the only way of marketing.