Google Analytics 101 – The Basics of Google Analytics


The world of marketing is amazing, where changing a couple of things can mean that you earn money or lose money. You can just change the order of a couple of words, or their place on a page, and you end up losing or gaining customers.

Ah, it is so much data and data needs to be tracked and measured somehow. Google, of course, has the answer, as it is for most questions. A certain service, called Google Analytics, is used by many people all over the world, to track their website or mobile application data. Google Analytics takes time to get used to as well as a bit of skill and knowledge. In order to skip those steps, here is a brief guide to using Google Analytics.

Create an Account

To use Google Analytics, you need to create an account. You do not need a special account for Analytics, as a typical Google email account will do the trick. Once you create an account, you need to sign in and you will have access to Analytics.

Create an Account Within Analytics

Having a Google account is needed to use the service, but you also need to create an account or multiple ones, for each property (meaning website or app) you wish to manage. To do this, you need to click on the Admin button and then Create Account. This part is simple.

Create a Property

This button is on the Admin page, to the right of the Create Account button. Once you create your property, there is more work to be done. When creating your property, you need to enter the site’s URL and industry of business, as well as the time zone. Once you add the data, you need to copy the tracking ID. This is necessary in order to start tracking data from your site.

Connect Your Site with Analytics

There are plenty of ways of connecting your site with Analytics, or rather, your page(s). The manual way is to go to the Admin page of Analytics, then select a Property, then go to Tracking Info, then Tracking Data, and copy the snippet of code to each page you want to track. Other methods include using plugins which were created by third parties which make the process a bit easier, especially with WordPress sites. Either way, once you connect Analytics with your site, you can start tracking its data.

Connect Analytics with Ads

Google Ads, formerly known as Adwords, is an essential marketing tool, so connecting it with Analytics, is recommended by Google and almost everyone else.

Understanding the Data

There are plenty of online courses which cover how to use Analytics. When in doubt, go for Google’s official course. If that doesn’t cover it, YouTube is your friend. While you might have trouble selecting the course in which the teacher is to your liking, it will be worth your time. Remember to look at different courses if you want to get better at understanding Analytics. If in doubt, hire an expert to manage your Analytics accounts.

Be Patient – It Takes Time to Master Analytics

While you might want to understand everything at once, it is best to take it all step by step, as Analytics is a very powerful service, which covers a lot of ground. Crunching all that data takes time and patience. Trying to understand it all at once will be impossible so be realistic with your goals.

Google Analytics is a powerful tool which is used by many people to track their website or application data. Take it slowly, there is much to learn about Analytics.